VIENNA: Austrian telecoms firm Kapsch has hired Aces International
PR to handle all its PR in Germany, Russia and the Ukraine.
The account was won last week after a non-competitive pitch and will
last for a year. It will be co-ordinated by Aces Vienna, liaising with
the agency’s offices in Kiev, Moscow and Berlin. The account will be led
by Aces group president Klaus Peterman.
The agency was selected for the account after handling PR for Kapsch’s
’Anticipating the Future’ IT exhibition in Germany last spring. The
centrepiece for the event in Hanover was a live video and audio
connection with cosmonauts from Russian space station MIR.
Peterman said: ’Kapsch has never used an agency for a project of this
size before.’ Kapsch’s PR director Brigette Herdlicka declined to
comment on the appointment.
Kapsch is listed on the Vienna stock exchange and is headquartered in
the city. The company employs over 1,000 people in Austria. It
manufactures land-line telephones for private and business clients, but
not mobile phones. It reported an annual turnover of pounds 197 million