INTERNATIONAL: Burson-Marsteller sells Thai office to managers

BANGKOK: Burson-Marsteller has sold its Thai office to seven local managers.

BANGKOK: Burson-Marsteller has sold its Thai office to seven local


This is the third office from which B-M has pulled out in the

Asia-Pacific region as part of its move to refocus on key markets.

B-M’s Bangkok office will become Aziam-Burson-Marsteller, a B-M

affiliate, under its existing managing director, Steve Vincent. B-M will

relinquish all equity in the new company, but will take an agreed

percentage of its income.

Aziam will continue to service B-M’s global clients, and will also seek

to develop local Thai clients in areas such as media relations and

issues management. Vincent expects to expand the current 22-strong staff

by three or four in the next six months.

B-M’s Asia-Pacific vice chairman, Martin Langford, said: ’It’s the same

team as before, the same clients and the name keeps the B-M branding.

The only difference is it’s not a B-M-managed operation.’

B-M’s Malaysia operation bought itself out in a similar arrangement

earlier this year (PR Week, 5 June). Meanwhile, B-M relinquished all

financial interest in its Adelaide, Australia office last February. The

Thai buy-out leaves B-M with eight wholly-owned offices in the


B-M’s German public affairs practice has expanded into Bonn and Berlin

in the run-up to the relocation of the German parliament from Bonn to

Berlin next summer. Christof Klitz, who joined the agency in September,

becomes Bonn/Berlin public affairs director, reporting to European

government relations managing director Jeremy Galbraith.

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