Talk Loud boosts Disney PC games

Disney Interactive, which produces PC and video games, has hired Talk Loud PR to handle consumer and trade PR for its portfolio of products and to launch several new titles.

Disney Interactive, which produces PC and video games, has hired

Talk Loud PR to handle consumer and trade PR for its portfolio of

products and to launch several new titles.



The agency was appointed last week following a three-way pitch, and

replaces long-standing incumbent Paragon Golin/Harris. Paragon did not

repitch for the new account, which is believed to carry fees of around

pounds 100,000.



Paragon has handled PR for Disney Interactive since its European launch

in 1995.



Talk Loud will target specialist PC titles, specialist games titles,

consumer media, including the style press, and broadcast media.



Disney Interactive is a subsidiary of the Walt Disney Company and

releases around 20 games, aimed at young children and families, in the

UK each year. It has a number of rivals in the PC gaming market

including Ubisoft and Gremlin Interactive.



The agency is handling the launch of four games for PCs, including

Disney’s Classic Video Games 2 and Disney’s Hot Shots - Hippo Hop.



It will also handle at least two games launches next year. A Bug’s Life

will be released to coincide with the UK cinema release of the film on 5

February, and The Lion King: Simba’s Pride, will be launched in tandem

with a video of the same name on 19 February.



Talk Loud’s other clients include French video game developer Infogrames

and PolyGram Filmed Entertainment.



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