Travel agent Mark Warner Holidays has grouped its ski and summer PR
accounts together and handed the work to Bugsgang and Associates. Work
was previously handled by separate agencies.
The consumer and trade account was won last week following a three-way
pitch and has a budget of around pounds 100,000.
The move ends the relationship with both the Paul Winner Consultancy,
which ran the ski account, and PRO Oxford, which covered summer
Mark Warner has briefed Bugsgang and Associates to help double its
business in the next five years from 50,000 to 100,000
Mark Warner group marketing manager Nigel Ragg said: ’It is a sharp
We needed a broader-based PR company that had a lot of experience with
The agency has been briefed to help increase sales through travel agents
and includes work on raising the profile of the firm’s Beach Club hotels
and winter ski Chalet Hotels.
The company’s rivals include Club Med and SunSail.