Hi-tech communications specialist Brodeur Worldwide has implemented
a restructure of its UK-based management team at Brodeur A Plus.
The agency has appointed UK managing director Mike Copland to oversee
its operations throughout Europe, the Middle East and Africa.
Over 250 people in 11 EMEA offices now report to Copland, compared with
just 75 from the London office prior to the restructure.
Brodeur, owned by US-based media giant Omnicom, bought A Plus last year,
and since then has been acquiring majority stakes in A Plus affiliates
in the EMEA region.
Brodeur has 25 affiliates world wide, 11 of which are in the EMEA
The agency has acquired majority ownership of offices in Germany, the
Netherlands, Spain, and Italy and has wholly-owned offices throughout
the US and Australia.
Copland was promoted last week after seven years as UK managing
director. Stan Woods, who was Brodeur A Plus business development
manager since 1994, took over the role of UK managing director from
Jonathan Simnett has moved from his role as human resources and training
director for the UK, which he held since 1994, to corporate development
director for EMEA. He is responsible for developing common structures
and practices for the agency’s offices throughout the region.
Copland said ’We will work with our colleagues throughout Europe to
develop an integrated global business. We are creating a new Brodeur.’