We should do well to remember that there is always an alternative

Everywhere I go I sense a feeling of inevitability - the inevitability of our absorption into a federal Europe with a single currency and a single government, theoretically answerable to a single Parliament. It is not, of course, what a majority of the people want. Otherwise The Sun would be for it and Tony Blair would have had his referendum and be joining a single currency in January’s first wave. But the fact is that people believe they will be paying in euros before they are much older.

Everywhere I go I sense a feeling of inevitability - the

inevitability of our absorption into a federal Europe with a single

currency and a single government, theoretically answerable to a single

Parliament. It is not, of course, what a majority of the people want.

Otherwise The Sun would be for it and Tony Blair would have had his

referendum and be joining a single currency in January’s first wave. But

the fact is that people believe they will be paying in euros before they

are much older.



The current atmosphere is a triumph for the PR of inevitability. We have

never been keen on being in what has been successively described as the

Common Market, the EEC, the EC and now, pretentiously, the EU.



Indeed, we only joined in the depressed 1970s because we felt there was

no alternative. But since we have been in - and especially over the past

15 years - we have been shepherded remorselessly down the road towards a

federal Europe, which Oskar Lafontaine, the undiplomatically honest

German finance minister, now cheerfully admits is his goal. Why, even

Peter Mandelson was recently reported declaring in Spain, though not in

Britain, an ambition to ’reunify Europe’.



The process by which we have been brought to the brink of surrendering

whatever sovereignty we have left will become a compulsory course in

strategic PR in the next millennium.



It has been as ruthless as it has been so far successful, distinguished

not by honesty or transparency, rather by manipulation of the truth and

downright deception. But, whatever methods have been employed, it is a

textbook example of how over time to bring an unwilling horse to water

and, as everyone expects, to make it drink.



Nuclear power is also a classic example of the PR of inevitability. Over

the past 25 years the ’greens’, helped immensely by the nuclear

industry’s palsied PR, have, with similar ruthlessness, worked to close

it down by terrifying people about uranium, plutonium and radiation and

trying to price it out of the market by demanding gold-plated,

belt-and-brace safety measures. And, in its last two energy

publications, the Government has effectively written the industry off.

We are, it seems, facing a non-nuclear, European future.



Everything depends on two things: whether Europe can launch a single

currency on the current global sea of financial trouble and whether the

world can avoid climatic change without nuclear power.



Students of PR in the 21st century may well come to discover a twist in

the tale - that the PR of inevitability only works up to a point, Lord

Copper. Eurosceptics and nuclear engineers know it ain’t all over till

the fat lady sings.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.