National Geographic Channel is reviewing its European PR as Charles
Barker BSMG’s six-month UK consumer and trade PR account with the
channel comes to an end.
The channel’s publicity manager, Julie Hicks, said that the review could
lead to a pitch being held as early as mid-January.
The move comes as the channel expands its audience numbers and
According to Hicks, the account could expand to cover Europe as well as
the UK, with a UK agency providing strategic support to the channel’s PR
representatives across Europe. The channel has PR agencies in Hungary,
Norway, Denmark and Sweden.
A spokesperson for Charles Barker said the agency, which had received a
six-figure fee for the six-month account, was aware of the review and
hopes to be asked to pitch for the revised account.
Charles Barker has promoted the channel since August. The agency has
worked on raising awareness of the channel, including promoting
programme reviews as well as of its one-year anniversary celebration in
According to the channel, its programming can be received through
various satellite, cable and digital TV service providers, such as
National Geographic Channel is currently received by 15 million homes
across 20 European countries.
As of November 1998, there were 4.6 million subscribers in the UK, and a
further 370,000 in Eire.