Vodafone Group, the world’s largest mobile communications company,
has shortlisted three agencies to handle its six-figure fee consumer PR
Brodeur A Plus, Cohn and Wolfe and Craigie Taylor International have all
been shortlisted for the account, and an agency is due to be appointed
Vodafone has decided to retain its first consumer agency as competition
in the UK mobile phone sector intensifies.
Between 1.5 and two million new customers are expected to enter the
mobile phone market this Christmas alone, and the number of users has
been doubling every 18 months for the last four years. Vodafone has four
million UK customers, and eight million worldwide.
The chosen agency will report to corporate affairs manager Mike Caldwell
and senior consumer PR manager Corinne Norris.
Vodafone already retains Craigie Taylor to handle its cricket
sponsorship, alongside Sportsguide which handles its horse-racing
sponsorship and Tavistock Communications, which handles investor
The company is also looking to expand its in-house team to 11 by
recruiting three more people. All in-house staff will report to
corporate affairs director Terry Barwick.