DIARY: Advice to stop a Prince from looking like a Charlie

Now that Prince Charles has dispensed with the services of his private secretary Commander Richard Aylard, a former PR adviser to the Prince reveals to me how he clashed swords with the courtier over the infamous Jonathan Dimbleby interview.

Now that Prince Charles has dispensed with the services of his private

secretary Commander Richard Aylard, a former PR adviser to the Prince

reveals to me how he clashed swords with the courtier over the infamous

Jonathan Dimbleby interview.



Former Hill and Knowlton Europe CEO David Wynne Morgan, who now runs his

own corporate consultancy, WMC, advised the Prince for a period of about

a year. But he stopped doing so at around the time that Ayling urged the

Prince to agree to the 1994 interview in which he confessed to adultery.



‘I said that the Prince should not do the programme, and that he should

get back on his pedestal and start being a bit more Royal,’ he says.



Now that Aylard had gone, Wynne-Morgan says he has no plans to offer his

services again, but still believes that the Prince needs professional PR

advice.



‘At one point, they asked me to prepare a shortlist of three people for

the position of press officer,’ says Wynne-Morgan. ‘I put together a

list - all three were ex-editors or managing editors of national papers

- but Aylard didn’t want any of them. They ended up appointing someone

from the Northern Ireland office.



‘That’s the trouble with these courtiers - they are power mad. They

don’t want anyone who might be a threat.’



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