MEDIA: In Brief

Boycott tipped to lead IoS

Boycott tipped to lead IoS



Esquire editor Rosie Boycott is being tipped to replace Peter Wilby as

editor of the Independent on Sunday. Wilby, who has been editor for 18

months, told staff on Tuesday that he would be leaving. Boycott has no

newspaper experience, and is best known as the launch editor of Spare

Rib.



Sugar seeks new editor



Sugar, Attic Futura’s teen title, is looking for a new editor following

the promotion of launch editor Joanne Elvin to managing editor of the

title. ‘We’re stepping up a few activities on Sugar, this will give me

more time to pursue those,’ said Elvin.



Virgin to provide analysis



Virgin Radio claims to be the first station to offer a full post

campaign analysis for promotions. It offers computerised transmission

certificates for presenter live reads, monitoring of the number of call

attempts and a compilation tape of the promotion on-air.



T3 counts down to launch



T3, Future Publishing’s monthly title aimed at ‘boys who love gadgets’,

will launch on 17 October. Edited by Steve Jarratt, former editor of

Official Playstation,T3 will feature reviews and articles about subjects

from the latest hi-fi equipment, to cameras.



Abbott moves at Computer Arts



Meanwhile Future has announced the promotion of Rob Abbott from arts

editor to editor of the bi-monthly Computer Arts magazine. He replaces

launch editor Mark Higham, now editor of Dennis Publishing’s Escape.



Cubitt takes on vegetarian title



BBC Magazines has named Gilly Cubitt, a former editor of Essentials, as

editor of BBC Vegetarian Good Food magazine. Cubitt joined this week

with a brief to expand its non-vegetarian readership.



New guide to business press



Business Magazines Week (14-18 October) sees the launch of a new guide

to the business press by the Periodical Publishers Association. A

collaboration between the PPA, BRAD and a trade magazine, the guide will

provide case studies, data and listings for media planners.



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