MEDIA: PROFILE; Guardian of journalistic integrity: Alan Rusbridger, Editor, the Guardian

In PR terms the Neil Hamilton cash-for-questions scandal could not have come at a worse time for the Conservative Party. They entered their conference week surrounded by the stinging criticism of even normally loyal papers such as the Sun and the Times but it was the Guardian and its editor Alan Rusbridger who really struck the killer blow when they went to war with Hamilton after he pulled out of his libel action.