MILAN: C&W is new flavour for McDonald’s
Fast food giant McDonald’s has signed up Cohn and Wolfe as its PR agency
in Italy. Confirmed last week, the appointment followed a pitch against
Fleishman Hillard and McDonald’s’ previous agency Shandwick. Worth
around pounds 130,000 in annual fees, the account will involve C&W in
organising events such as restaurant openings and promoting the quality
of McDonald’s food. The agency will also manage internal communications.
Earlier this year the company bought Italy’s Burghy hamburger chain for
pounds 85 million.
AMSTERDAM: EasyJet drops H&K Nederland
EasyJet, the cut price airline, has dropped Hill and Knowlton Nederland
as its PR agency in the Netherlands. The agency was hired six months ago
to launch EasyJet’s service between Luton and Amsterdam Airport
Schiphol. Karen Hedges, EasyJet’s PR executive, explained that the
relationship ended because of cost reasons rather than dissatisfaction
over the agency’s performance. PR for the route will be handled in-house
until a replacement is found.
ATHENS: Publicom/H&K to boost Pixida
Publicom/Hill and Knowlton has been hired by weekly listings magazine
Pixida on a project basis until the end of the year. The agency will
support the title’s September launch with media coverage and by
identifying sponsorship opportunities. ‘We’ll be making sure as many
people as possible in Athens know the magazine exists,’ said H&K
managing director Jim Donaldson.
BRUSSELS: Weerts elected ABCD president
The Association of Belgian Communication Directors (ABCD) has named
Christophe Weerts as its new president. Director of communications for
steel group Cockerill, Weerts succeeds Jean-Marie Chandelle, who held
the ABCD presidency for two years. Chandelle stepped down in July after
he was appointed director general of CEM Bureau, the European cement
industry association. Piet van Speybroeck, communications director at
Alcatel Bell, succeeds Interel’s Jan van Heuverswijn as vice president.
MILAN: Barabino to handle Ittierre flotation
Barabino e Partners has been called in by clothing manufacturer and
distributor Ittierre Holding to assist with a planned stock market
flotation early next year. The company, which is based in Isernia,
manufactures and distributes clothing lines for several fashion houses
including Versace, Dolce e Gabbana and Gianfranco Ferre, as well as its
own labels. The two year contract is worth about pounds 120,000 in fees.
Four other consultancies, including The Rowland Company, pitched for the
FRANKFURT: ICO and GPRA plan conference
ICO, the international PR consultancy association and GPRA,the German PR
association, are to host a conference in November on PR evaluation. The
event will bring together 50 delegates from around the world to explore
ways of harmonising evaluation techniques. ‘We want those who have shown
commitment to developing techniques to join us,’ said ICO president
Peter Hehir, who will co-chair the event with GPRA president Dietmar
edited by John-Pierre Joyce