NEWS: Hobsbawm Macaulay takes a bite of the Big Apple

Arts and charity PR firm Hobsbawm Macaulay Communications, has taken the unusual step for a small public relations agency of opening a New York office.

Arts and charity PR firm Hobsbawm Macaulay Communications, has taken the

unusual step for a small public relations agency of opening a New York

office.



Best known in the UK for its fund-raising work for the Labour Party, HMC

has linked with New York firm Michael Kaminer PR, whose clients include

Time Out New York. Julia Hobsbawm, joint managing director of HMC,

described it as a ‘reciprocal arrangement’. No exchange of equity is

involved.



The two firms have already pitched successfully to the New York-based

photographic publisher Aperture Foundation and are hoping to work on the

New York launch of style magazine Wallpaper - an existing client of HMC

in London. Other clients include web site designer Online Magic.



Hobsbawm said that the two firms were ‘exploring ways of working

together’. She added: ‘not many public relations firms of our size are

doing this but we wanted to extend the service we offer to our clients,

many of whom are very active in the US’.



Hobsbawm Macaulay opened an office in Edinburgh earlier this summer.



* Julia Hobsbawm and PR Week contributor Robert Gray are the authors of

a new guide to careers in PR and advertising. The Cosmopolitan Guide to

Working in PR and Advertising is published by Penguin.



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