Freud Communications has won its first slice of PR business from
personal care giant Elida Faberge with a consumer push for the male
deodorant spray Lynx.
Freud won the contract three weeks ago after taking part in a pitch
against Shilland and Co and the incumbent agency The Quentin Bell
Organisation.
Freud director Alex Johnston said the agency’s brief is to target 18-24
year olds with a series of initiatives to bring ‘youth credibility’ to
the brand.
QBO will continue to handle PR for Elida Faberge brands Brut Aquatonic,
Faberge and Lynx’s male grooming line Skin Systeme.
