NEWS: Freud to handle latest Lynx drive

Freud Communications has won its first slice of PR business from personal care giant Elida Faberge with a consumer push for the male deodorant spray Lynx.

Freud Communications has won its first slice of PR business from

personal care giant Elida Faberge with a consumer push for the male

deodorant spray Lynx.



Freud won the contract three weeks ago after taking part in a pitch

against Shilland and Co and the incumbent agency The Quentin Bell

Organisation.



Freud director Alex Johnston said the agency’s brief is to target 18-24

year olds with a series of initiatives to bring ‘youth credibility’ to

the brand.



QBO will continue to handle PR for Elida Faberge brands Brut Aquatonic,

Faberge and Lynx’s male grooming line Skin Systeme.



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