The World Cancer Research Fund (WCRF), has recruited King’s College
public relations head Chris Coe as its first head of corporate
Coe, aged 38, is based at the London headquarters of the international
charity which is dedicated to educating the public about the link
between diet and cancer.
Reporting to WCRF chief executive Marilyn Gentry, Coe’s brief is to
manage media relations and corporate affairs for the charity - which
has, until now, had no dedicated public relations staff.
He will also work together with Countrywide Communications and lobbying
firm GPC Connect on the worldwide launch of the WCRF Diet Nutrition and
Cancer Report, which is due for publication next May. (PR Week, 20
Coe spent six years as head of corporate communications at King’s
He has been replaced by Nick Samuels, former head of communications at
the professional association of NHS managers, the Institute of Health
Commenting on his new appointment, Coe said: ‘This is a very exciting
post with an organisation which, until now, has always kept a relatively
The WCRF, which also funds research projects and educational programmes,
was formed in 1990 and now has over 300,000 supporters. It is affiliated
with the US Institute of Cancer Research.