IPR CONFERENCE: Consumers spoilt for media choice

The explosion of new TV channels, magazines and new media over the last five years means the media no longer has a ‘locked-in’ set of customers said IPC SouthBank Group managing director Chris Boyd.

The explosion of new TV channels, magazines and new media over the last

five years means the media no longer has a ‘locked-in’ set of customers

said IPC SouthBank Group managing director Chris Boyd.



‘Consumers are bombarded by choice,’ Boyd told the conference. ‘Our

products should reflect these changes.’



According to Boyd’s figures, 228 magazines launched last year. Of those

116 folded, resulting in the fact that there are now 2,165 magazines in

the UK. The UK’s 13 national daily and 12 Sunday newspapers now print 85

sections, compared to 40 supplements just five years ago. There are now

40 BSkyB channels, seven GSkyB channels, Channel Five is expected to

launch around March and digital TV is only a year away.



He said IPC spends around pounds 3 million a year on readership

research.



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