The European Commission has given a final call for the PR industry to
contact it with views on the European Green Paper on Commercial
Communications.
Jean Bergevin, from DGXV’s Media, Commercial Communications and Unfair
Competition Unit, said the EC has extended its deadline for responses
from 30 October to 30 November in a bid to encourage feedback.
Bergevin, who is responsible for drafting the paper, told the conference
the EC had been ‘abysmal’ at communicating its role in the formation of
the document.
The aim of the paper is to de-regulate, by reviewing existing national
laws which inhibit any form of commercial communications across borders
within the EU.
Bergevin’s request comes two weeks after IPR president Rosemary Brook
criticised the UK PR industry for being ‘shamefully and conspicuously
unresponsive’ to the EU’s pre-paper consultation.
