NEWS: Citigate Scotland gets call up to defend Hibernian

Hibernian, the embattled Scottish football club, has called in Citigate Scotland to devise a public relations strategy and advise on its relations with the media.

Hibernian, the embattled Scottish football club, has called in Citigate

Scotland to devise a public relations strategy and advise on its

relations with the media.



The Premier division club hit the headlines this month when its manager

of ten years, Alex Miller, quit following a home defeat to Hearts in the

Edinburgh derby. The club’s management has also come in for criticism,

particularly chief executive Tom Farmer.



Owner of the Kwik-Fit car repair chain and Hibernian’s majority

shareholder, Farmer has been criticised by fans and the sports press

over the costly redevelopment of Hibernian’s Easter Road stadium. In

addition he does not attend matches and shows little interest in

football.



Robin Dunseath, deputy chairman of Citigate Scotland, explained that the

club’s board had asked the agency for assistance rather than Farmer

himself, even though Dunseath has advised Farmer as chairman and chief

executive of Kwik Fit for ten years.



He added that the Hibernian brief involved devising a strategic PR plan

for the club and advising on how best to present the new manager, once

appointed, to supporters and the press.



‘They decided they would like a professional PR person to help them

out,’ said Dunseath. ‘The football media is voracious and supporters

need to be able to communicate with the board.’



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