Microsoft, the computer software giant, has recruited Peter Shackleton
as head of corporate communications.
Shackleton’s previous job was customer communications manager at N&P. He
lost the position when Abbey National bought N&P in April.
At Microsoft he will be reponsible for brand marketing including
advertising and sponsorship and internal communications. He replaces
Madeleine Crabb who quit last May. (PR Week, 24 May).
The company is also hunting for a UK PR manager to replace Colleen
Farrell, who moves to the new post of marketing communications and PR
manager this month.
Farrell, who has held the PR manager job for 18 months, will assume the
larger role of co-ordinating Microsoft’s combined marketing across its
Africa, Mediterranean and Middle East region.
Still based at Microsoft’s Wokingham headquarters, she will oversee PR,
advertising and direct mail operations for the firm’s subsidiaries in
eight countries, reporting to marketing manager Kate Isler.
Her successor will be responsible for managing Microsoft’s overall
corporate profile and liaising with its PR agencies: Text 100, The Red
Consultancy and Greenwood Tighe PR. Both Shackleton and Farrell’s
successor will report to Shaun Orpen, director of marketing services.
