NEWS: Microsoft in communications rejig

Microsoft, the computer software giant, has recruited Peter Shackleton as head of corporate communications.

Microsoft, the computer software giant, has recruited Peter Shackleton

as head of corporate communications.



Shackleton’s previous job was customer communications manager at N&P. He

lost the position when Abbey National bought N&P in April.



At Microsoft he will be reponsible for brand marketing including

advertising and sponsorship and internal communications. He replaces

Madeleine Crabb who quit last May. (PR Week, 24 May).



The company is also hunting for a UK PR manager to replace Colleen

Farrell, who moves to the new post of marketing communications and PR

manager this month.



Farrell, who has held the PR manager job for 18 months, will assume the

larger role of co-ordinating Microsoft’s combined marketing across its

Africa, Mediterranean and Middle East region.



Still based at Microsoft’s Wokingham headquarters, she will oversee PR,

advertising and direct mail operations for the firm’s subsidiaries in

eight countries, reporting to marketing manager Kate Isler.



Her successor will be responsible for managing Microsoft’s overall

corporate profile and liaising with its PR agencies: Text 100, The Red

Consultancy and Greenwood Tighe PR. Both Shackleton and Farrell’s

successor will report to Shaun Orpen, director of marketing services.



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