Focus contains a super-concentrate of vitamins B6, B12 and B3, antioxidants and amino acids, and claims to be a healthier alternative to traditional energy drinks.
Nobull initially worked on a launch campaign for Focus, centering on the London Marathon, which combined a media relations and sampling programme with experiential activity targeting City commuters.
Following the success of the three-month launch activity, Nobull Nosh has been appointed to continue the momentum.
