The Wales Tourist Board (WTB) is setting up a communications and
corporate affairs division in an effort to promote Wales more
The move is part of WTB’s aim to maximise marketing opportunities from
the Rugby World Cup, which Wales is hosting in 1999.
WTB director of marketing Jonathan Jones will head the department. He
will take responsibility for WTB’s existing press and PR, production and
information services units, which previously operated as separate units.
Further changes include the creation of a marketing development post, to
be held by Pat Crimp, which includes Rugby World Cup in its remit.
‘The Rugby World Cup offers tremendous opportunities to increase Wale’s
profile,’ said WTB chief executive John French.