NEWS: IT giant Bull is poised to announce UK PR agency

Bull Information Systems, the IT and systems integration giant, is set to announce which agency it has chosen to handle its pounds 300,000 UK public relations account and replace Text 100 as its retained PR agency.

Bull Information Systems, the IT and systems integration giant, is set

to announce which agency it has chosen to handle its pounds 300,000 UK

public relations account and replace Text 100 as its retained PR agency.



The account, which Text 100 managed for three years, was put up for

review in June following senior management changes at Bull. In July 1995

managing director Phil Crawford left the company, prompting a management

reshuffle which saw the arrival of Eric Hall as marketing services

director in October and Amanda Purdie as public relations manager the

following March.



Hall explained that Text 100 was invited to repitch for the business but

turned down the offer. Text 100, which continues to work for Bull in

Ireland, declined to say why it had decided not to repitch for the UK

account.



Two agencies have made it to a final shortlist and an appointment is

expected early next month.



It remains unclear if Text 100’s old account, which embraced corporate

positioning, issues management and sponsorship work as well as trade and

technical PR, will be handed to a single agency or split between the two

shortlisted candidates.



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