NEWS: First new comms job emerges out of BBC restructure

The BBC’s massive restructuring has created its first new communications job.

The BBC’s massive restructuring has created its first new communications


BBC Broadcast, the corporation’s new scheduling and commissioning arm,

is looking to fill the new top-level post of director of marketing and

communications. He or she will sit on a management board of nine

directors, reporting to BBC Broadcast chief executive Will Wyatt.

The directorate, which formally comes into being on 1 November, is the

first major step in the BBC’s shake-up, announced by director general

John Birt last June. It will unite the scheduling and commissioning and

transmission of all the BBC’s worldwide TV and radio channelsin a bid to

boost production.

BBC TV Publicity managing editor Andrew Skinner stressed it is in the

‘very early stages’ of formulating the job description and that

recruiting has not yet started.

‘Over the next few weeks there will be more thoughts over the role,

remit and how to recruit,’ he said. ‘The BBC knows it has to face the

future competition, with Channel 5 just around the corner, and has to be

that much more focused on all its marketing disciplines.

There are two potential internal candidates for the job: head of radio

and marketing publicity Sue Farr; and controller of publicity and PR

Keith Samuel. In the new set-up their current jobs will come under the

director of marketing and communications.

Farr, a former chairman of the Marketing Society and launch marketing

director of UK Gold, joined the BBC in 1993. Reporting to director of

radio Matthew Bannister, her job is to strengthen the BBC Radio brand.

Samuel, a former local newspaper reporter, has worked in publicity roles

for the BBC for 24 years. He has headed the BBC TV Publicity division

since the early 1980s.

By April 1997, the BBC will consist of six divisions: BBC Broadcast,

Production, News, Worldwide, Resources and the Corporate Centre.

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