Perks cannot always be taken for granted in PR, as Jon McLeod,
director at Shandwick public affairs, discovered last week when he left
the company’s Queen Street headquarters in the City to cycle back to his
King’s Cross home.
A Corporation of London traffic warden had stuck a parking ticket on
McLeod’s purple Raleigh bicycle, demanding that its owner remove it
within 24 hours. If McLeod failed to comply he faced having his bike
’towed’ away by the Corporation. ’You are causing an obstruction to
other highway-users. Please think of others when you park and use the
facilities provided,’ the ticket sanctimoniously advises.
It just so happens that the Corporation of London is a longstanding
client of Shandwick’s. McLeod himself has worked on building links
between the London Labour Party and the Corporation.
He tells me that the incident has made him think deeply about the issue
of cycle parking: ’I’m not asking for special favours from the
I just want to be free to park my bike where I want. The battle for two
wheels will go on.’
Perhaps this will be McLeod’s next big lobbying crusade. Or maybe he
should just get a car.