The Australian Tourist Commission has chosen Grayling to promote
Australia as a tourist destination in France from a three-strong
shortlist (PR Week, 26 June). The agency begins work this month on a
three-year contract which takes in the Olympic Games in Sydney in 2000
and coincides with the relaunch next month of Australian airline
Quantas’ Paris-Sydney route. The account will be supervised by Grayling
managing director Daniel Verpeaux and led by tourism and leisure account
manager Bernadette Py.