Edelman PR Worldwide has won a pitch to handle PR in France for
international trade body the Business Software Alliance, whose aim is to
defend its members against software piracy. The agency, which begins
work this month, has been briefed to conduct media relations and public
affairs programmes for the organisation, educating the public about
software copyright and establishing contacts with political audiences
concerned with the computer industry. The Business Software Alliance is
based in Washington DC and members include Microsoft and Apple.