DUBLIN: Ireland’s state-owned telephone company, Telecom Eireann,
has appointed two agencies to handle its consumer and internet PR, and
is to hire an agency to handle its flotation next year.
Within the last three weeks Telecom has appointed Edelman PR Worldwide
to handle consumer PR and Keating and Associates to promote its internet
service, TI Net.
Last month the company appointed financial advisers ABN AMRO Rothschild
to advise on its initial public offering, which is likely to be launched
in mid-1999. A PR agency has not yet been hired for its flotation.
Telecom had no incumbent agencies for these accounts. The company
previously handled most PR in-house.
The in-house department is headed by group corporate relations director
Jerry O’Sullivan, who is responsible for Telecom’s advertising, press
relations, customer relations and government relations.
Edelman will help Telecom prepare for increased competition when the
residential telecom market is liberalised this December. Edelman Ireland
managing director John Mahony said the agency will target the
residential market, Telecom’s key corporate clients and handle business
to business PR.
TI Net launched in 1996. It provides internet services to homes and
It designs and installs intranets, hosts company web sites and provides