As well as targeting technology partners and telecoms operators, a large part of the brief is to develop a campaign around Intamac's new product launches at the Consumer Electronics Show in January 2010 in Las Vegas.
Microsoft and Google have both signed search deals with Twitter to make tweets appear in search results in real time. Microsoft has also done a deal with Facebook, which will see search engine bing.com index status updates and make them searchable.
Coca-Cola is appointing three 'happiness ambassadors' to travel the world and spread happiness and enthusiasm. The fizzy drinks company has shortlisted nine people to fill the new positions and is asking the public to vote on who they think is most suited to the job. The ambassadors will visit 206 countries in a year in a project dubbed Expedition206, part of Coca-Cola's wider Open Happiness campaign.
Lonely Planet, the guidebook publisher, has been trialling a trip planning tool through Google Wave, Google's new group communications platform. Google Wave, which was made available to around 100,000 beta testers at the end of September, allows participants to have interactive discussions in real time. The Lonely Planet application, called Trippy, loads a map of a location that contains Lonely Planet recommendations and reviews.