The Week

The BBC is embarking on a reorganisation of its communications. The broadcaster is to integrate all its comms into one division, reporting directly to director of communications Ed Williams. The BBC is also to launch a digital comms team led by BBC future media head of comms Paul Almond.

Cake has been drafted in by Ikea to handle its national PR strategy and campaigns, following a three-way pitch managed by the AAR.

Freshwater has won a brief to promote the Ryder Cup Europe in Wales next year by liaising with Welsh media and handling local stakeholder communications.

Eteach, the online education recruitment service, has brought on board The SPA Way to run an awareness-building and education issues campaign.

Brazen has appointed Gary Bramwell and Peter Burling to the consultancy's board. Bramwell will be deputy MD and Burling will be client services director.

Heinz has awarded Cohn & Wolfe its consumer PR account for the Aunt Bessie's Frozen Potatoes portfolio following a three-way pitch.

John Doe has been called in by Channel 4 to work on the PR campaign for the new series of the observational documentary The Family.

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