Cake has been drafted in by Ikea to handle its national PR strategy and campaigns, following a three-way pitch managed by the AAR.
Freshwater has won a brief to promote the Ryder Cup Europe in Wales next year by liaising with Welsh media and handling local stakeholder communications.
Eteach, the online education recruitment service, has brought on board The SPA Way to run an awareness-building and education issues campaign.
Brazen has appointed Gary Bramwell and Peter Burling to the consultancy's board. Bramwell will be deputy MD and Burling will be client services director.
Heinz has awarded Cohn & Wolfe its consumer PR account for the Aunt Bessie's Frozen Potatoes portfolio following a three-way pitch.
John Doe has been called in by Channel 4 to work on the PR campaign for the new series of the observational documentary The Family.
