GCI Group has been appointed by broker PepDirect to handle consumer
and business to business PR as it prepares for the abolition next year
of Personal Equity Plans (PEPs).
GCI pitched against two other agencies for the account, which is
believed to have a budget of around pounds 100,000.
The agency will work with PepDirect to attract as many customers as
possible for its PEP products before they are abolished in April next
year. The Government will keep existing PEP accounts in place but new
investment will go into Individual Savings Accounts (ISAs). After April,
GCI will help promote the company’s existing products such as investment
bonds and life assurance, and will support the introduction of ISA
PepDirect is the discounting and broking arm of independent financial
advisers Torquil Clark. It controls two per cent of the UK PEP
GCI board director Sue Ryan said the account would have a consumer
’Because non-traditional providers are coming into the financial
services market, like retailers, it has gone from being a specialist to
a consumer facing market,’ she said.