It takes a special kind of fool to volunteer for certain assignments:
such as handling PR for Neil Hamilton, or agreeing to Mike Tyson’s request
for a word in your ear.
Here at PR Week we are lucky enough to have just such an idiot. Editor
Stephen Farish and six Haymarket colleagues have just returned from a
successful assault on the three highest peaks in Scotland, England and
Wales in one day - in aid of charity.
At around 6pm on Saturday, the Haymarket team finally stumbled over the
finish line in Llanberis having climbed Ben Nevis, Scafell Pike, and
Snowdon in 24 hours 32 minutes after climbing a total of around 11,000
feet and a distance of 27 miles, with around ten hours driving in
Things started promisingly on Ben Nevis. The weather held, although it was
bitterly cold at the top with snow still on the ground. Then came the
ordeal of being trapped overnight in a minibus full of steaming bodies,
before staggering out in the Lake District at 3.30am. This time the
weather was atrocious, with lashing rain, gale force winds and almost zero
On Snowdon our intrepid band managed to reach the top in a speedy 1 hour
45 mins, before an agonisingly long descent to the finish line.
Their efforts have raised around pounds 12,000 for Children’s Aid Direct.
People in the PR business were so keen to pay for the privilege of seeing
the editor of PR Week suffer with the result that Farish’s own total was
over pounds 5,600.
Meanwhile three foolhardy PR souls from Drum Venture Communications -
including MD Lisa ter Haar - battled through the elements to the finish
line in 25 hours 44 minutes in the all-female AbFab Maidens team, led by
model Paula Hamilton.
Thanks to some hefty corporate sponsorship, and a few acres of press
coverage, the AbFabbers raised a stonking pounds 35,000. However, ter Haar
is dubious about repeating the adventure next year: ’I think I might climb
from Death Valley to the top of Mt Whitney for charity instead.’