Diary: Ain’t no mountain high enough when you’re an upwardly mobile editor

It takes a special kind of fool to volunteer for certain assignments: such as handling PR for Neil Hamilton, or agreeing to Mike Tyson’s request for a word in your ear.

It takes a special kind of fool to volunteer for certain assignments:

such as handling PR for Neil Hamilton, or agreeing to Mike Tyson’s request

for a word in your ear.



Here at PR Week we are lucky enough to have just such an idiot. Editor

Stephen Farish and six Haymarket colleagues have just returned from a

successful assault on the three highest peaks in Scotland, England and

Wales in one day - in aid of charity.



At around 6pm on Saturday, the Haymarket team finally stumbled over the

finish line in Llanberis having climbed Ben Nevis, Scafell Pike, and

Snowdon in 24 hours 32 minutes after climbing a total of around 11,000

feet and a distance of 27 miles, with around ten hours driving in

between.



Things started promisingly on Ben Nevis. The weather held, although it was

bitterly cold at the top with snow still on the ground. Then came the

ordeal of being trapped overnight in a minibus full of steaming bodies,

before staggering out in the Lake District at 3.30am. This time the

weather was atrocious, with lashing rain, gale force winds and almost zero

visibility.



On Snowdon our intrepid band managed to reach the top in a speedy 1 hour

45 mins, before an agonisingly long descent to the finish line.



Their efforts have raised around pounds 12,000 for Children’s Aid Direct.

People in the PR business were so keen to pay for the privilege of seeing

the editor of PR Week suffer with the result that Farish’s own total was

over pounds 5,600.



Meanwhile three foolhardy PR souls from Drum Venture Communications -

including MD Lisa ter Haar - battled through the elements to the finish

line in 25 hours 44 minutes in the all-female AbFab Maidens team, led by

model Paula Hamilton.



Thanks to some hefty corporate sponsorship, and a few acres of press

coverage, the AbFabbers raised a stonking pounds 35,000. However, ter Haar

is dubious about repeating the adventure next year: ’I think I might climb

from Death Valley to the top of Mt Whitney for charity instead.’



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