Public affairs firm GPC Market Access has struck an association deal
with leading Indian political agency Deepak Talwar and Associates (DTA).
The link represents Omnicom-owned Market Access’s first foray into Asia,
from its Canada base.
This is also the first time that any dedicated public affairs
consultancies from the UK or North America have gone into India.
The deal, said director Peter Robinson, was motivated by the scale of the
Indian market and the growth of inward investment into the country.
Although the association was not specifically prompted by common clients,
DTA has worked with British Airways and Merck Sharp and Dohme - both
clients of Market Access. DTA’s founder Deepak Talwar explained that he
was keen for the consultancy to expand into Europe and North America.
The Indian firm has offices in New Delhi, Mumbai (formerly Bombay) and
London. Clients include Coca-Cola, McDonald’s and Gillette.