Financial specialist Hill Murray Rogerson has beaten three other
agencies to a lucrative flotation account for multi-million dollar steel
A major part of HMR’s job will be to communicate the flotation - which
takes place this month - to institutional investors in the Far East, Hong
Kong, Europe and the UK.
HMR is believed to have been chosen from a shortlist of four including
Lowe Bell and Maitland Consultancy London. The company will be floated on
the London Stock Exchange with the intention of raising pounds 34.3
million from institutions. The value of the deal has not been disclosed
but the agency could earn a commission if the flotation is a success.
’We will take the flotation forward and after that will assume a
traditional PR role for the company,’ said HMR director Tim Thompson.
Metalsrussia is a steel product supplier from the former Soviet States,
now the Commonwealth of Independent States. Most of its customers are in
South East Asia. Its turnover in 1996 was pounds 378 million dollars, up
from pounds 249 million in 1994, with pre-tax profits of nearly pounds