Sri Lanka hires B-M to woo foreign investors

Burson-Marsteller Singapore has picked up a major piece of business from the Sri Lankan government to encourage foreign investment into the country.

Burson-Marsteller Singapore has picked up a major piece of business

from the Sri Lankan government to encourage foreign investment into the

country.



The two-year account, with a budget of pounds 2.5 million, has resulted in

B-M putting its first team into Sri Lanka, headed by its Asia-Pacific

corporate practice leader Jackie Koh.



B-M regional vice-president Martin Langford has drawn people from the

agency’s Sydney office to work on the account. They will be based in the

Colombo offices of Grant Advertising, the McCann-Erickson affiliate which

is handling the advertising side of the account.



The Sri Lankan Government’s Board of Investment has briefed B-M to target

business leaders in Asia Pacific and Europe, among industries including

telecommunications and engineering.



’Sri Lanka is an attractive area to invest in with a good infrastructure,

but this message has not been effectively communicated to business

people,’ explained Langford.



He maintained that any effects of political instability are isolated to

the Jaffna Peninsula and do not impinge on business activity focused on

the capital, Colombo.



’This is the first time that the Sri Lankan Government has made a firm

commitment to attracting foreign investment, and committed the resources

to make it happen,’ added Langford.



In May the Government appointed Manning Selvage and Lee to a pounds 3

million account to bring in more tourists to the country. The agency was

charged with the task of down-playing Sri Lanka’s ’war zone’ image, borne

out of 14 years of fighting between the guerrilla Tamil Tiger group and

government forces.



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