The New Zealand Tourism Board has switched to The Saltmarsh
Partnership six months after appointing Red Rooster to handle its UK
The board is keen to attract older travellers with higher disposable
incomes to the islands, while still welcoming the mass of backpackers that
visit New Zealand each year.
’Red Rooster is extremely good in the youth PR sector,’ said marketing
manager Siobahn Galvin. ’But we realised that we needed more traditional
travel PR. The doors are open to use Red Rooster, or other agencies, on a
The New Zealand Tourist Board originally saw The Saltmarsh Partnership in
November when it held a competitive pitch for the account.