Virgin sacrifices Consolidated for Craigie Taylor

Craigie Taylor has taken the PR account for the rapidly expanding Virgin Cinemas chain from Consolidated Communications.

Craigie Taylor has taken the PR account for the rapidly expanding

Virgin Cinemas chain from Consolidated Communications.



The Guildford-based company is handling PR for the 22 Virgin cinemas

bought from the now defunct MGM chain. It will also be involved with the

retailer’s ambitious expansion plans, including an 11-screen multiplex in

Aberdeen.



Craigie Taylor has been running Virgin’s retail account for three

years.



This includes 230 Our Price stores and 76 Virgin Megastores. It also

handles PR for Ford cars and travel agent Thomas Cook.



Liz Emerson, account manager at Craigie Taylor, said: ’Virgin is investing

pounds 35.5 million into its cinemas. It is a huge expense and public

relations forms an integral part of the marketing mix.’



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.