Craigie Taylor has taken the PR account for the rapidly expanding
Virgin Cinemas chain from Consolidated Communications.
The Guildford-based company is handling PR for the 22 Virgin cinemas
bought from the now defunct MGM chain. It will also be involved with the
retailer’s ambitious expansion plans, including an 11-screen multiplex in
Craigie Taylor has been running Virgin’s retail account for three
This includes 230 Our Price stores and 76 Virgin Megastores. It also
handles PR for Ford cars and travel agent Thomas Cook.
Liz Emerson, account manager at Craigie Taylor, said: ’Virgin is investing
pounds 35.5 million into its cinemas. It is a huge expense and public
relations forms an integral part of the marketing mix.’