Blackwell shoots ahead with acquisition of Bullet

Oxford-based medical publisher Blackwell Science has made a leap forward in its drive to break into PR with the acquisition of healthcare specialist Bullet Communications.

Oxford-based medical publisher Blackwell Science has made a leap

forward in its drive to break into PR with the acquisition of healthcare

specialist Bullet Communications.



The six-year-old agency has been bought for an undisclosed sum.

Blackwell’s director of medical publishing, Peter Saugman, revealed plans

for an acquisition in May (PR Week, 2 May 1997).



Bullet, which had a turnover of pounds 2.3 million last year, was set up

by directors Nicola Ilett and Stephen Buckley and currently has a staff of

28. ’It’s business as usual,’ said Ilett. ’The link with Blackwell will

mean we will be able to offer our clients wider services.’



Two board directors from Blackwell Science, executive director Martin

Wilkinson and Peter Saugman, will join the Bullet board, while the

management committee will remain the same.



’Bullet will gain from the wealth of ethical medical experience and

medical education knowledge we have,’ said Wilkinson. ’They have the kind

of clients we want to be associated with.’



Bullet’s clients include Glaxo Wellcome, SmithKline Beecham, Pfizer,

Novartis, Bristol-Myers Squibb, Sanofi and Merck Sharp and Dohme.



As well as its publishing company, Blackwell Science also owns Blackwell

Healthcare Communications, the medical education division of the company,

and Blackwell Healthcare PR.



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