Charles Barker’s youth arm Slam has won a three-way pitch to run a PR and brand development programme for 1970s club night brand Starsky and Hutch. The campaign starts this month and will run until the end of the year. It will be backed by a marketing programme to extend the brand into areas such as merchandising, with the aim of making the Starsky and Hutch name synonymous with 1970s disco nights.
Charles Barker’s youth arm Slam has won a three-way pitch to run a PR
and brand development programme for 1970s club night brand Starsky and
Hutch. The campaign starts this month and will run until the end of the
year. It will be backed by a marketing programme to extend the brand into
areas such as merchandising, with the aim of making the Starsky and Hutch
name synonymous with 1970s disco nights.
