Hi-tech agency A Plus Group has won an pounds 130,000 brief to
publicise US-owned data management brand Platinum across Europe.
The account, which will involve talking to trade and technical titles, was
awarded following Platinum’s appointment in May of A Plus’s sister agency
in the US, Brodeur Porter Novelli.
The European account will be co-ordinated by A Plus, but day-to-day
business will be handled by agencies affiliated with the Euro Plus
Omnicom-owned A Plus will manage Platinum’s media relations in the UK,
Scandinavia, and the Netherlands, while sister Omnicom agency Countrywide
Porter Novelli will carry out corporate work in this country.
’PR and marketing communications have a strategic role to play in the
brand development process and this is starting to be more widely
understood by technology clients,’ said A Plus Group managing director