A Plus joins Platinum PR pen with Euro deal

Hi-tech agency A Plus Group has won an pounds 130,000 brief to publicise US-owned data management brand Platinum across Europe.

Hi-tech agency A Plus Group has won an pounds 130,000 brief to

publicise US-owned data management brand Platinum across Europe.



The account, which will involve talking to trade and technical titles, was

awarded following Platinum’s appointment in May of A Plus’s sister agency

in the US, Brodeur Porter Novelli.



The European account will be co-ordinated by A Plus, but day-to-day

business will be handled by agencies affiliated with the Euro Plus

network.



Omnicom-owned A Plus will manage Platinum’s media relations in the UK,

Scandinavia, and the Netherlands, while sister Omnicom agency Countrywide

Porter Novelli will carry out corporate work in this country.



’PR and marketing communications have a strategic role to play in the

brand development process and this is starting to be more widely

understood by technology clients,’ said A Plus Group managing director

Mike Copland.



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