New results released today by the college's in-house team has found that the number of Down's syndrome pregnancies has risen sharply over the past 20 years as women have opted to have children later.
The research, published in the British Medical Journal, was sent out in a press release to national and broadcast media outlets yesterday by Queen Mary's team under embargo for today.
The story has already been featured on BBC Breakfast News this morning and was discussed on the Today programme. Print coverage has included a front page piece in the Daily Telegraph with the headline ‘1,100 babies with Down's are aborted every year' and a half-page story in the Daily Mail with the heading: ‘Down's cases soar as women delay a family.'
‘The main challenge for us to get a name-check in a piece of coverage,' said Queen Mary acting deputy head of communications Kerry Noble. ‘It is crucial for us to get a mention for the college and highlight the world class research going on here. We've already had a name-check on the Today programme which is great.'
Noble also contacted the Down's Syndrome Association last week to warn the charity that the research was going live so that they could provide case histories for any interested media outlets.