Countrywide will steer Halford’s latest PR drive

Auto accessory and cycle retailer Halfords has hired Countrywide Porter Novelli to handle its six-figure PR account. The win follows a four-way competitve pitch. Scope Ketchum previously held the account for eight years but did not repitch.

Auto accessory and cycle retailer Halfords has hired Countrywide

Porter Novelli to handle its six-figure PR account. The win follows a

four-way competitve pitch. Scope Ketchum previously held the account for

eight years but did not repitch.



Scope Ketchum chief executive James Maxwell said: ’Halfords is a terrific

brand and we were proud to work with them, but we agreed we’d come to a

parting of the ways.’



The arrival in April of marketing and merchandise director Zoe Morgan from

home decorating chain Fads led to a review of the PR policy for

Halfords.



Halfords is owned by the Boots Company.



Countrywide will provide support for the launch of 29 new stores before

next March, including Halfords’ first branch in Northern Ireland.



Focusing on a consumer-based campaign, Countrywide will target specialist

cycle publications, men’s and women’s lifestyle magazines and the regional

and national press.



The agency will also come up with programmes for the auto division of

Halfords, which includes child safety and summer touring accessories, as

well as Halfords Motor Oil, which was recently relaunched in an easy pour

bottle.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.