STOCKHOLM: Coca-Cola Sweden has hired Rikta Kommunikation to handle
corporate and consumer PR in Sweden.
Work started last week on the account, which was won without a
PR has been handled in-house since incumbent agency Vox stopped working
with the drinks giant three months ago.
Rikta’s brief is to promote the company’s drink brands, including
Coca-Cola, Sprite and newly acquired Swedish market-leading still drink,
The agency will also work to position Coca-Cola as a good corporate
citizen in terms of employment and environment policy.
The agency will promote the drinks through TV, radio and magazines. It
will also attempt to gain coverage for the current Coca-Cola Paradise
Island competition, which offers around pounds 3,000 for the winner to
spend on a holiday.
Employment practices and environmental track records of multinationals
are a sensitive issue for many Swedes.