NEW YORK: Burson-Marsteller has appointed Kenneth Rabin to fill the
gap left by global healthcare practice chair John Smith, who left the
company at the end of last month.
Smith, who has not announced his next move, also acted as B-M’s European
chief executive for nine months last year, before being replaced in that
role by Ken Rietz and returning to his healthcare responsibilities last
Rabin joined B-M on 1 June from Interscience, the PR and public affairs
arm of healthcare communications firm Medicus Group. He has been charged
with reinvigorating B-M’s global healthcare practice and will be based
in New York. Smith had been based in London.
Rabin will report to B-M chief operating officer Don Cogman and oversee
a team of over 200 across B-M’s offices.
As well as his global responsibilities, Rabin takes over the US
healthcare practice from acting head Trudi Schutz, who returns to her
role of executive vice-president and senior healthcare consultant.
Rabin, 56, was one of three co-founders of Interscience. Before joining
B-M, he was the company’s chairman for seven years. His 20 years in
healthcare PR have also included a stint heading Hill and Knowlton’s
global healthcare practice.