The Media Foundry has picked up the PR account for Digital One, the
radio consortium which is to launch the UK’s first national commercial
digital radio later this year.
The agency, which has previously worked for radio companies including
Chrysalis and Luxembourg-based CLT, will handle Digital One’s press
relations and will take the lead in a range of activities aimed at
consumer and business audiences.
It will also work with Digital One’s recently appointed partner,
marketing agency Clarke Hooper, developing PR initiatives for the
station’s promotional partners, such as receiver manufacturers.
The Media Foundry managing director Peter Law said: ’To be involved in
creating a new medium is very exciting. Digital One’s remit is to grow
digital radio. They will be pulling partners in and we will help shape
Digital One, which is owned by the GWR Radio Group and cable operator
and broadcast services company NTL, will broadcast seven new national
commercial digital services later this year, having won a licence from
the Radio Authority last October.
The licence requires the consortium to promote digital radio to
broadcasters, retailers and manufacturers of digital receivers as well