BGB and Associates has won an account to promote Turkey as the
country bids to become the top holiday destination for British
This is the first time the Association of Turkish Travel Agents, the
Turkish Hotel Association and the Turkish Tourist Office have banded
together to appoint a PR agency. Work started this week on the consumer
and trade account, which was won after a three-way competitive
The move comes as the trial of Kurdish rebel leader Abdullah Ocalan
draws to a close. Ocalan, who is being tried for murder, has waged a
terrorist war against Turkey, including threats against tourists,
dramatically hitting the country’s tourist trade.
BGB’s brief is to knock Majorca off its top spot as a destination for
British holiday-makers. More than one million Britons visited Turkey
last year, a year-on-year increase of 16 per cent.
The agency will emphasise security measures taken to protect tourists
and develop a crisis management programme.
It will also promote the country’s leisure facilities, resorts, food and
fashion, seeking coverage in the travel and lifestyle pages of
newspapers, consumer magazines and in the broadcast media.
The agency will additionally target the travel trade press, promoting
short trips like weekends in Istanbul, the benefits of winter sun along
the Mediterranean coast as well as the opening of new resorts and
Around 170 tour operators offer holidays in Turkey, including special
interest trips such as archaeological tours.
BGB account manager Bronwen Griffiths, who is leading the account, said:
’The objective is to promote Turkey as a fashionable and desirable
Turkish Tourist Office director Favas Kuce said the agency has also been
asked to promote the strong value sterling has in relation to Turkish
lira, the country’s raft of historic sites and the high proportion of
return visitors Turkey has from the UK.