Consolidated Communications has won a trade PR account for
Masterfood Services, the division of Mars UK whose brands include Uncle
Ben’s rice, Yeoman instant mashed potato and Dolmio frozen, filled
The contract includes trade advertising and is worth pounds 200,000 in
total fees, of which PR accounts for about half. Consolidated was
appointed without a competitive pitch.
Account director Heather Butcher will lead the account. She joined the
agency last month from food specialist agency Merlin Publicity, which
previously held the Masterfood account.
Consolidated will first represent Masterfood’s brands at the Local
Authorities’ Caterers Association conference to be held in Brighton in
Masterfood already uses Grayling for its corporate PR, while Ketchum
handles the company’s consumer brief.