The English Tourist Board has picked Shandwick to handle PR and
public affairs as the organisation gears up for a change of role under
The board is being rebranded as the English Tourism Council on 19
The new body will no longer actively market England to English holiday
makers. This job will be devolved to ten regional tourist boards.
Instead, the new council will have a central strategic role advising the
regional boards and acting as a ’knowledge house’.
Shandwick started work this week, having won the 12-month contract after
a four-way competitive pitch. This is the first time the tourist board
has employed a PR and public affairs agency.
Shandwick director Chris Genasi, who will head the account, said the
agency would handle PR, assist with government relations and advise on
communications strategy. He added: ’We will run a strategic programme
helping them reposition the organisation following the new role it has