Homelessness charity Crisis briefs Idea Generation for photography exhibition

Homelessness charity Crisis has called in Idea Generation to publicise its fundraising exhibition and auction, A Positive View.

Photography exhibition: Crisis
Photography exhibition: Crisis

The arts and entertainment specialist will look to raise national awareness of the charity’s work over a six-month period.

It will attempt to generate stories, features and listings for the photography exhibition at Somerset House and the subsequent art auction at Christie's. The events takes place in March 2010.

Targets include newspapers, consumer and trade press, broadcast and online media.

Idea Generation will try to position the exhibition as ‘the photographic event of the year’.

Prince William is a royal patron for A Positive View.

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