Direct taxation dominated coverage of the two main parties’
manifesto launches with Labour winning on most of the major issues:
taxation, education, the health service and employment issues.
The weakest issues for Labour were public spending and
For the Tories, even the issues on which they could expect to be
strongest were drowned out by the general scepticism towards their
Generally this was driven by the fact that the Conservative manifesto
was couched in terms of aims rather than the specific commitments
contained in Labour’s document. Labour scored with much of the coverage
of its manifesto being led by Tony Blair’s ten pledges.
The Conservatives scored on pensions and savings and family values (not
shown) but these failed to generate the volume.
Overall Labour’s performance was stronger with five per cent more
coverage in volume terms and a 4.3 per cent lead in favourability.
Evaluation and analysis by Carma International.
Additional cuttings supplied by The Broadcast Monitoring Company. ’What
The Papers Say’ can also be found at: http//www.carma.com/carma.